Saturday, June 16, 2012

Fashion Sunday: Perfume Ads

In the world of fashion, a brand or a company has to go beyond the haute couture; they must include leather products (of shoes and bags), and they need to incorporate a skin care and fragrance line. They should have  a specific concept, an original brand of fantasy, in order to entice and attract the consumers to continue purchasing. Nowadays, several of the major fashion houses in Europe and America has turned to famous actors, actresses and athletes to be the face or the ambassador of their brand instead of signing a stick-thin fashion model.

Fashion is business; and in business you can not afford to lose. It is a tried and tested fact that celebrities are capable of generating millions (or beyond) of sure revenue. In our society, we are constantly intrigued, fascinated and obsessed with celebrities. When you see someone famous like, Nicole Kidman in a Chanel ad, it feeds that obsession. Our unconscious are easily convinced and hypnotized by those sophisticated advertisements because their plan of action moves subliminally. We are lead to believe that their promise of making us look good and feel good would actually happen once we give in to our impulse to buy.

I have a certain push-pull, love-hate relationship with consumerism (and fashion). But don't worry that's just normal. One of my guilty pleasures in fact is my love for (watching) fashion TVCs. I think now they had become more creatively driven and nothing short of entertaining. So entertaining, that it has become a habit of mine to go looking for them in YouTube. When you type say, "Chanel and a certain celebrity name" you would be surprised to see an influx of celebrity names associated as spokesperson to several fashion brands.

Yes, I love fashion ads, especially now that they had managed to look like short films. And I wanted to make one in the future! For my fashion Sunday I have posted seven of my favorite perfume TVC's featuring the leading ladies of Hollywood today. This is the first installment of my "perfume ads" entry. Volume two would be posted next week. 

Cheers and happy Sunday!

Chanel No. 5
Starring: Audrey Tautou
Directed by Jean Pierre Jeunet

The One by Dolce & Gabbana
Starring: Scarlett Johansson
Directed by Jean Baptiste Mondino

Miss Dior Cherie by Dior
Starring: Natalie Portman
Directed by Sofia Coppola

Coco Mademoiselle by Chanel
Starring: Keira Knightley
Directed by Joe Wright

Diamonds For Men by Emporio Armani
Starring: Josh Hartnett
Directed by David Slade

Gucci Guilty by Gucci
Starring: Evan Rachel Wood + Chris Evans
Directed by Frank Miller

Trésor Midnight Rose by Lancôme
Starring: Emma Watson
Directed by Mario Testino

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