Thursday, March 22, 2012

Forever Now

It is no secret that I am a huge fan of Charlotte Casiraghi. Well, because she is a fashionable chick (and I am a sucker for beautiful things such as ad campaigns and designer clothes, although I could not afford one). Recently, Charlotte Casiraghi signed on as the new face of Gucci. The relationship began when the Italian fashion house snatched Casiraghi as their global ambassador last year. Frida Giannini, the creative director of Gucci, designs her equestrian outfits for her showjumping competitions, which are made exclusively for her and are not available for the general public.

For Gucci's 90 year anniversary Casiraghi is featured in the brand's "Forever Now" campaign (see images below):

To quote (from Gucci's official website):
"Gucci is pleased to announce that it is extending its relationship with Charlotte Casiraghi, who will be the protagonist of the House’s new “Forever Now” advertising campaign series conceived by Creative Director Frida Giannini in collaboration with Ms. Casiraghi. Over the course of the next two years the new campaign will see Charlotte Casiraghi portrayed by four of the world’s most respected fashion and portrait photographers in a series of sittings celebrating the House’s renowned icons.
The first portraits tell the story of Gucci’s signature green and red stripe through the lens of Peter Lindbergh. Shot against the backdrop of a stable, the intimate photographs of Ms. Casiraghi evoke founder Guccio Gucci’s fascination with the art of riding.
It was Guccio Gucci who appropriated the green and red stripe from the canvas girth strap of the horse’s saddle. In the Fifties he first applied these colors to the trim and detailing of luggage and travel trunks, since then the stripe with its unmistakable colors has become an immediate visual reference to the House of Gucci.
Today, this legacy continues with Frida Giannini's special equestrian designs for Charlotte Casiraghi. The riding wardrobe Giannini has created for Ms. Casiraghi is highly technical but luxurious and features distinctive bearings of the House's own heritage, including the houses iconic green and red colors as well as the Gucci Crest and the finest of materials.
All video and photography of the campaign was shot by Peter Lindbergh. The director of photography was Jean Michel Vecchiet. The soundtrack to the video was composed by Charlotte Vecchiet and Paul De Coudenhove."

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